We are increasingly being asked by new and existing clients for ways to help with their online marketing so I thought I’d take the opportunity to detail the various ways in which we can help boost your website’s profile.

Website MOT and service - £199
We will give your site a full audit and report back to you on any errors and weak areas, along with an action plan of how we can improve your site’s visibility and general efficiency. We will also update and optimise all your keywords, titles and descriptions (meta tags), resubmit your site to all the major search engines, install Google Analytics and create a Google Sitemap.

Google Analytics Reporting - £30 per month
Although a very useful tool when tracking your audience’s browsing activity, Google Analytics can be a bit intimidating and time-consuming. If you’d rather receive a simplified, broken down report once a month we can provide that for you in PDF or Word format.

Business blogs to help with SEO - £250
Blogging can really aid the whole process of improving your site’s visibility but is also a great way of connecting with your audience in a more informal and interactive way. We can set up a blog for you very quickly, style it to match your branding (or have it integrated into your main site) and show you how to get up and running – if you can write an email, you can manage a blog.

Peter Alexander has written an interesting article about it here but here’s a good quote pulled from it:

"A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company’s experience in ways that traditional marketing and advertising don’t allow. This can help engender a better understanding of your company as well as inspire customer loyalty."

Email marketing - £175 initial template setup, £0.03 per recipient
Perhaps the most powerful and cost-effective way to communicate with your audience is the ubiquitous HTML newsletter and if it’s good enough for John Lewis, it’s good enough for you! We can create templates for you, manage your mailing lists and provide you with a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. You will be able to track how many recipients opened your message, clicked a link, unsubscribed, forwarded your email to a friend and loads more.

Andrea is a London based fashion photographer. She wanted to show her work in a simple, intuitive way but also needed a dramatic first impact so she went for a full window image when the site first loads.

We set Andrea up an account on SendPortfolio - being able to manage her website and send bespoke portfolios is obviously a useful tool for up and coming artists but the facility to back up their archive and provide clients with the option of high-res versions of work really helps her workflow.

Project: website design and build, portfolio Content Management System
http://www.andreacarter-bowman.com/

Bigger, better, more white space, more great images, more more more…

Have a look - http://www.farrowdesign.com/

Julian wanted a bit of a rejig and expansion on his site. Have a look at the results and his artists’ great work.