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Ready to elevate your ecommerce brand?Get in touch with us at&nbsp;<a href="mailto:info@underwaterpistol.com" rel="noopener noreferrer" style="color: rgb(255, 255, 255);">info@underwaterpistol.com</a>or call&nbsp;<a href="tel:+442034677614" rel="noopener noreferrer" style="color: rgb(255, 255, 255);">+44 203 467 7614</a>.<h4> </h4>

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Charlie Semmence

When you’re running a large-scale ecommerce operation, the tech you rely on can make or break your success.
For <a href="https://brewdog.com/" rel="noopener" target="_blank">BrewDog</a>, sticking with their old Magento platform just wasn’t cutting it anymore. They needed a future-proof solution – something that worked for their team and their customers.
Enter <a href="https://www.underwaterpistol.com/shopify-plus-agency" target="_blank" rel="noopener">Shopify</a>.
Here’s why BrewDog made the switch, and how Shopify is powering their next chapter.
<h2>1. Agility and ease of use for teams</h2>
Managing your ecommerce platform shouldn’t feel like wading through treacle. But for BrewDog, Magento’s clunkiness was slowing them down. They needed an alternative that let their teams make changes quickly and manage the site without constantly leaning on developers. 
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Quote_6_1024x1024.png?v=1734535104" alt="" style="float: none;"></div>
With Shopify, BrewDog’s team get the flexibility and speed they need to focus on growth - instead of fighting the platform.
<h2>2. A checkout that converts</h2>
Clunky checkouts kill conversions. BrewDog ran into repeated issues because of their previous heavily customised checkout. They knew their customers deserved better, and Shopify’s native checkout offered a more streamlined and reliable solution.
<img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Quote_7_-_3_1.png?v=1734535731" alt=""> Since making the switch, BrewDog’s checkout conversion rate has shot up by 38%. 
<h2>
3. Lower total cost of ownership 
</h2>
Let’s talk money. Running Magento was expensive, and BrewDog were keen to cut those costs. Switching to Shopify wasn’t just about better functionality - it was about getting smarter with their budget too. 
<img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Quote_8_1.png?v=1734535314" alt="">Less spend on platform maintenance means more budget for improvements, innovation, and growth. It’s a win-win.
<h2>
4. Access to new features and innovation 
</h2>
With Shopify, BrewDog don’t just get a static platform. They get access to a constant flow of new tools and features. Shopify Editions, with its regular updates, stood out as a major draw.
<img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Quote_9_1.png?v=1734535357" alt=""> For a brand like BrewDog, staying ahead of the curve is key. Shopify gives them the tools to do exactly that. 
<h2>
5. Flexibility to test, learn and optimise 
</h2>
Ecommerce success doesn’t come from guesswork. BrewDog wanted to test new ideas, experiment with their site, and make decisions based on real customer data. Magento couldn’t deliver that. Shopify could. 
<img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Quote_10_1.png?v=1734535403" alt="">With Shopify, BrewDog has the tools to learn, adapt and continuously improve. 
<h2>
The bottom line 
</h2>
BrewDog chose Shopify because it gave them exactly what they needed: 
<ul>
<li>A flexible, easy-to-use platform for their team</li>
<li>A smoother checkout experience for customers</li>
<li>Lower platform costs</li>
<li>Access to cutting-edge features</li>
<li>The ability to test, learn and optimise</li>
</ul>
If your ecommerce platform is holding you back - if you’re saying “no” more than “yes” - it might be time to take a leaf out of BrewDog’s book and <a href="https://www.underwaterpistol.com/contact" rel="noopener" target="_blank">talk to us</a>.  
After all, sticking with a platform that doesn’t support your growth is a far bigger risk than making the switch.

5 reasons BrewDog chose Shopify over Magento