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<p>Ready to elevate your ecommerce brand?</p><p>Get in touch with us at&nbsp;<a href="mailto:info@underwaterpistol.com" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>info@underwaterpistol.com</strong></a></p><p>or call&nbsp;<a href="tel:+442034677614" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>+44 203 467 7614</strong></a>.</p><h4><br></h4>

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Charlie Semmence

<p>Ever since global ecommerce became “a thing”, merchants have been looking out for new opportunities to tap into customers’ never-ending demand for hassle-free shopping. And in recent years, much of that focus has been on one particular model: <a href="https://www.underwaterpistol.com/shopify-plus-agency/development/subscription-commerce" data-mce-href="https://www.underwaterpistol.com/shopify-plus-agency/development/subscription-commerce" target="_blank">ecommerce subscriptions</a>.<br data-mce-fragment="1"><br data-mce-fragment="1">Subscriptions are fundamental to how so many of us live today. <a href="https://www.whistl.co.uk/news/82-uk-households-now-receive-subscription-boxes" data-mce-href="https://www.whistl.co.uk/news/82-uk-households-now-receive-subscription-boxes" target="_blank">82%</a> of households are signed up to at least one subscription service, with video streaming being one of the most popular options. <br data-mce-fragment="1"><br data-mce-fragment="1">And now, the model has come to be widely embraced in ecommerce. With the global ecommerce subscriptions market tipped to be worth <a href="https://www.statista.com/statistics/1295064/market-size-digital-subscription-economy-worldwide-by-segment/" data-mce-href="https://www.statista.com/statistics/1295064/market-size-digital-subscription-economy-worldwide-by-segment/" target="_blank">$1.5 trillion</a> by 2025, the subscription model is already proving a reliable money-spinner for many online stores. That’s not least because of the dependable recurring revenue it generates compared to traditional ad hoc shopping. <br data-mce-fragment="1"><br data-mce-fragment="1">What’s equally evident, however, is that not all ecommerce brands are extracting the potential of subscriptions in quite the same way. <br data-mce-fragment="1"><br data-mce-fragment="1">So, the <a href="https://www.underwaterpistol.com/shopify-plus-agency" target="_blank">Shopify Plus growth experts</a> here at Underwaterpistol decided to pick out just a few of the merchants they consider to be making especially good use of the possibilities <a href="https://www.underwaterpistol.com/blogs/ecommerce/rise-of-subscription-ecommerce" target="_blank">ecommerce subscriptions</a> offer. Let’s take a look at some of the best examples of Shopify stores getting subscriptions right.</p>
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<h2><strong> <a href="https://uk.whogivesacrap.org/" target="_blank">Who Gives A Crap</a></strong></h2>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/Who_Gives_1024x1024.jpg?v=1624609879"></p>
<p>After discovering that 40% of the global population don’t even have access to a toilet, Who Gives A Crap’s founders started a crowdfunding campaign to support the cause. The Australian brand was founded as a result, providing eco-friendly bamboo and recycled toilet paper, and donating 50% of their profits to build toilets and improve sanitation around the world. Who Gives A Crap can certainly be said to give a... well, you get the idea. <br><br>They offer both one-off purchase and “subscribe and save” options for their various toilet papers. Having achieved global success, Who Gives A Crap are undoubtedly one of the most notable subscription stores on Shopify.</p>
<h2><strong><a href="https://lovevery.com/"></a></strong></h2>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><strong><a href="https://uk.huel.com/" target="_blank">Huel</a></strong></h2>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/Huel_166a2fd7-37ac-4c4b-927d-a6be04d6aa31_1024x1024.jpg?v=1624609978"></p>
<p><meta charset="utf-8"><span data-mce-fragment="1">Huel put the cool in meal replacement options. The high-growth brand takes pride in offering its shoppers nutritionally complete “real food”, compared to the unsatisfying protein powders and diet shakes sold by rivals. <br data-mce-fragment="1"><br data-mce-fragment="1">Their products across a range of categories can be purchased on a one-off basis, but also as a subscription, which customers are able to cancel at any time with ease. The subscription also offers many different delivery frequencies, making it easy to build a package that works for you.</span> </p>
<h2><span style="font-size: 22.5px;"><strong><a href="https://omaze.co.uk/" data-mce-href="https://omaze.co.uk/" target="_blank">Omaze</a></strong></span></h2>
<p>Here’s a slightly unconventional brand that has successfully embraced a subscription model on Shopify. <br><br>Omaze are known for their epic ‘Million Pound House’ draws, which support various charitable causes. After recognising that entrants tend to apply for multiple draws, Omaze started to offer a convenient subscription option that allows participants to automatically enter each draw. Subscribers get extra entries per draw, acting as another incentive to sign up and appealing to customers’ desire to win big. <br><br>Learn more about our work with Omaze <a href="https://www.underwaterpistol.com/work/omaze" data-mce-href="https://www.underwaterpistol.com/work/omaze" target="_blank">here</a>. </p>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><a href="https://us.oatly.com/collections/subscriptions" data-mce-href="https://us.oatly.com/collections/subscriptions" target="_blank"><strong>Oatly</strong></a></h2>
<p><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Oatly_1024x1024.jpg?v=1624610029" alt="" data-mce-src="https://cdn.shopify.com/s/files/1/1472/1782/files/Oatly_1024x1024.jpg?v=1624610029"></p>
<p>Oatly’s dairy-alternative products aren’t exclusively available online. However, for those who are serious about cementing their transition from an animal-based to a plant-based diet, the brand’s subscription options could be just the thing. It’s a simple process for shoppers to build an oatmilk subscription via their US website, including specifying how often they would like to receive it.</p>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><strong><a href="https://www.bulletproof.com/" target="_blank" data-mce-href="https://www.bulletproof.com/">Bulletproof</a></strong></h2>
<p><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Bulletproof_1085e7d6-d199-447d-921c-d616f7b038d9_1024x1024.jpg?v=1624610055" alt="" data-mce-src="https://cdn.shopify.com/s/files/1/1472/1782/files/Bulletproof_1085e7d6-d199-447d-921c-d616f7b038d9_1024x1024.jpg?v=1624610055"></p>
<p> </p>
<p>The Bulletproof brand has long made waves in the world of nutrition. Just one key component of its success has been its ‘subscribe and save’ programme, which allows customers to select their favourite Bulletproof products, as well as their desired quantities and how frequently they wish to receive them. <br><br>Available delivery frequencies are between two weeks and three months, and a subscription plan with Bulletproof can be cancelled at any time. </p>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><strong> <a href="https://www.brewteacompany.co.uk/" target="_blank">Brew Tea Co</a>.</strong></h2>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/BrewTea_1024x1024.jpg?v=1624610003"></p>
<p><span style="font-weight: 300;" data-mce-style="font-weight: 300;"></span>Discerning tea drinkers really are discerning tea drinkers, and Brew Tea Co. offers various subscription options for those who believe a cup of tea is never ‘just’ a cup of tea.<br data-mce-fragment="1"><br data-mce-fragment="1">We created their uber-flexible subscription portal, which allows customers to curate their perfect tea package, and pause or change their subscription with ease.<br data-mce-fragment="1"><br data-mce-fragment="1">Brew Tea Co.’s custom-built loyalty program rewards members with 'Brew Coins' for subscription sign-ups. Other bespoke features of this Shopify Plus store include the ability for customers to "gift" a 3, 6 or 12-month subscription to loved ones. Learn more about this project <a href="https://www.underwaterpistol.com/work/brew-tea-co" target="_blank">here</a>. </p>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><strong><a href="https://lovevery.com/" target="_blank">Lovevery</a></strong></h2>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/LoveEvery_1024x1024.jpg?v=1624610238"></p>
<p>With its products including the Play Gym and the Block Set, Lovevery is dedicated to providing new parents with the expert-backed solutions that help a child to get the best out of play in their first months. The brand offers Play Kits delivered every few months on a subscription basis, tailored to a child’s stage of development. This Shopify store example has cleverly carved a niche in the <a href="https://www.underwaterpistol.com/blogs/ecommerce/rise-of-subscription-ecommerce" target="_blank">subscription market</a>.</p>
<h2 style="text-align: left;"><strong><a href="https://www.wearewild.com/" target="_blank">Wild Deodorant</a></strong></h2>
<p><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/Wild_db68afe5-b036-4ac8-96b1-845187cdf892_1024x1024.jpg?v=1624610303" alt=""></p>
<p> </p>
<p>Another brand that has caught the eye for combining subscriptions with sustainability is Wild, which enables shoppers to buy deodorant refills – with scents ranging from Coconut Dreams and Orange Zest to Lavender Haze and Jasmine &amp; Mandarin Blossom – while using just one case, again and again. <br><br>There’s a lot of scope for consumers to switch up the fragrances they receive, and the dates they receive them, when they choose a Wild refills subscription plan. </p>
<h2><a href="https://www.poochandmutt.co.uk/" target="_blank"><strong>Pooch &amp; Mutt</strong></a></h2>
<p>Pet food brand Pooch &amp; Mutt offer ‘build-your-own’ subscription boxes which customers can fill with all their dog or cat’s favourite products. With a wide variety of delivery frequencies, uber flexible subscription options, and the ability to earn loyalty points with every purchase, this is a prime example of a Shopify store getting subscriptions right. Learn more about our work with Pooch &amp; Mutt <a href="https://www.underwaterpistol.com/work/pooch-and-mutt" target="_blank">here</a>.</p>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><strong> <a href="https://yumove.co.uk/" target="_blank">YuMOVE</a></strong></h2>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/YuMove_bef98bbf-0d93-4dc2-9fbf-1d2d7b2d6701_1024x1024.jpg?v=1624610264"></p>
<p>Animal lovers will do anything for their pets, and YuMOVE provide unique products to support pets’ mobility throughout life. Now a leading brand for veterinary joint supplements, YuMOVE also offers subscription plans that deliver 30% savings for customers, with regular free UK delivery. </p>
<h2 style="text-align: left;" data-mce-style="text-align: left;"><strong> <a href="https://pixibeauty.co.uk/" target="_blank">Pixi Beauty</a></strong></h2>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/Pixi_61fe3d09-dee8-4abf-a9b1-3d13c90c6af9_1024x1024.jpg?v=1624610321"></p>
<p>Pixi is one of the beauty industry’s great success stories, testament to customers’ belief in products that support natural beauty. In the words of Pixi’s founder, Petra Strand, the business specialises in “youth-enhancing multipurpose products to make you look like you, only better.” <br><br>Pixi offers ‘auto-replenish’ subscriptions for its in-demand toners, oils and other items, to help ensure customers save money and ensure they never run out of their skincare essentials. </p>
<h2><strong>Feeling inspired?</strong></h2>
<p>Whether you’re totally new to subscriptions, or you have an existing offering, we’re here to help you excel in this space.<br data-mce-fragment="1"><br data-mce-fragment="1">Our latest ebook is packed full of strategies to attract and retain loyal subscribers, insights from industry experts, and real-life success stories from growing subscription brands. <a href="https://plus.underwaterpistol.com/next-level-subscriptions" target="_blank">Download your free copy now</a>.</p>
<p><meta charset="utf-8"><a href="https://plus.underwaterpistol.com/next-level-subscriptions" target="_blank"><img alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/Email_Subscription_Ebook_01.24_1_1024x1024.jpg?v=1706113278" data-mce-selected="1"></a></p>

11 best subscription-based ecommerce brands on Shopify