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<p>Ready to elevate your ecommerce brand?</p><p>Get in touch with us at&nbsp;<a href="mailto:info@underwaterpistol.com" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>info@underwaterpistol.com</strong></a></p><p>or call&nbsp;<a href="tel:+442034677614" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>+44 203 467 7614</strong></a>.</p><h4><br></h4>

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Nicola Carruthers

<h2><a href="https://www.blog.google/topics/shopping-payments/pay-with-google-and-speed-through-checkout/">Pay with Google for a speedy checkout</a></h2>
<p>Google just made the entire checkout experience easier than ever. Many online customers know how frustrating it is having to input their 16 digits card number, expiry date, name and CVC details. Not to mention when you take too long to input your details or find your bank card, and your session times out. </p>
<p>With Google’s latest ‘Pay with Google’ feature, this will be a thing of the past. Pay with Google allows you to pre-register your credit or debit card details by adding it to your Google Account. You can also register your default shipping address, so when you make a purchase all you have to do it click on your Google Account option - voilà!</p>
<p>All purchases will immediately be paid for using your registered credit or debit card and sent to your default shipping address. Pay with Google is serviced by the Google Payment API, and the feature can be used in the Android app on Chrome with no transaction fee. The aim is to speed up the online checkout process and reduce time wasted on typing in your details every time you make a purchase.</p>
<p><img src="//cdn.shopify.com/s/files/1/1472/1782/files/Pay_With_Google_large.png?v=1509701346" alt="Pay with Google for a speedy checkout" width="592" height="276"></p>
<div style="text-align: center;"><a href="https://www.blog.google/topics/shopping-payments/pay-with-google-and-speed-through-checkout/">Source: Google</a></div>
<h2><a href="https://www.paypal.com/stories/us/introducing-paypal-for-marketplaces">Introducing PayPal for Marketplaces</a></h2>
<p>E-commerce has been experiencing a massive boom over the last decade, with more and more marketplaces coming to life. Research shows that <a href="https://ecommercenews.eu/global-marketplaces-to-own-39-of-online-retail-market-in-2020/">40%</a> of the world’s online retail market will be owned by global marketplaces by 2020. Paypal has been supporting transactions for massive organisations like eBay, Uber, Airbnb, as well as SMBs and individuals. </p>
<p>In a bid to stay ahead of E-commerce industry growth, Paypal has launched<a href="http://www.paypal.com/marketplaces"> Paypal for Marketplaces</a>. Designed to allow business merchants on Marketplaces to handle payment options tailored to the specific needs of their business. It is a more streamlined, flexible and customised way to receive and send funds for both customers and businesses. For example, businesses selling on a large online marketplace can decide if they want to handle payment disputes in-house or hand it over to Paypal to manage. </p>
<p>There is an option to have Paypal take responsibility for chargebacks, handling fees, partner payouts, and commissions, which are all based on the company's payment requirements. Paypal for Marketplaces comes with extensive risk and fraud detection capabilities, as well as buyer and seller protection. </p>
<p>Marketplaces like<a href="https://rocketr.net/"> Rocketr</a> and<a href="https://www.grailed.com/"> Grailed</a> have already started using Paypal for Marketplaces. It is expected to be rolled out globally over the coming months and will be available on all well-known marketplaces.</p>
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<h2><a href="https://stripe.com/blog/stripe-elements">Stripe Unveils New Tool - Stripe Elements</a></h2>
<p><a href="https://stripe.com/">Stripe</a> has launched a pre-built UI component and set of developer tools, designed to help businesses build a custom design and consistent checkout flow across their website. The aim is to reduce checkout flaws and increase the number of successful payments.<a href="https://stripe.com/elements"> Stripe Elements</a> allows companies to customise their checkout process to match the look and feel of your website design, including fonts, shapes, and layout. </p>
<p>Their new feature includes a localisation detector utilises Stripe servers to predict what debit or credit card information is needed, based on the customer’s country. Stripe believe this will help customers input the correct information and minimise user error, which is one of the major causes of payment failures. </p>
<p>Stripe Elements uses real-time validation to give customers prompt feedback as they type in their details, ensuring potential errors are caught early. The customisation component is proving popular with developers and is guaranteed to provide the best payment experience for customers. Stripe Elements is now available to all Stripe customers.</p>
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<h2><a href="https://www.shopify.com/blog/shareable-discount-links">Drive Traffic and Sales this BFCM with New Shareable Discount Links</a></h2>
<p>One of the most popular shopping weekends is fast approaching, and millions of customer are on the lookout for bargains, discounts, and amazing deals. To help make this Black Friday Cyber Monday a success,<a href="https://www.shopify.com/"> Shopify</a> added a new feature to their solution called<a href="https://help.shopify.com/manual/promoting-marketing/discount-codes/managing-discount-codes#promote-a-discount-using-a-shareable-link"> Shareable Discount Links</a>. This new feature allows merchants to reach out to their customers via email, social media and other online avenues, and display links with an embedded code. </p>
<p>This eliminates the need for customers to copy discounts code, or remember to apply them at the checkout. The discount will automatically be deducted from their shopping cart total, meaning customers don’t have to leave your site to search for codes, which often results in losing distracted shoppers who forgot to return to your store, the dreaded <a href="https://www.underwaterpistol.com/blogs/e-commerce-news-and-advice/10-reasons-why-67-of-visitors-abandon-shopping-carts">cart abandonment</a>. </p>
<p>The main goal of Shareable Discount Links by Shopify is to share discounts with ease, saving time for both customers and merchants. Currently, Shareable Discount Links will direct customers to your store homepage, but currently, it is not linked to a specific product. Deductions will be made at the final checkout after customers are ready to make a payment. Shopify is working on creating an option to link discounts to specific products. </p>
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<h2><a href="https://www.shopify.com/blog/dhl-express-shopify-shipping">Introducing DHL Express for Shopify Shipping</a></h2>
<p><a href="http://www.dhl.com/en/express.html">DHL Express</a>, one of the world’s leading shipping provider has announced that they have teamed up with<a href="https://www.shopify.com/"> Shopify</a> to handle product shipments They will first start operations with U.S based Shopify Merchants, expansion to Shopify merchants in other countries is yet to be confirmed. </p>
<p>US Shopify merchants can now grow their business by selling and shipping their products to over 220 countries on a DHL guaranteed express services at a cost-effective rate. Most shop owners don’t ship internationally due to the complexity of freight and cost, a common issue for merchants across the globe. </p>
<p>Now, US merchants on Shopify have the opportunity to increase their customer base, reaching customers from every corner of the globe. To begin shipping outside of the United States, update your settings to ‘Ship Worldwide’, add ‘DHL Express rates to shipping zones’, and create DHL Express shipping labels for international orders. </p>
<p>DHL aims to deliver products to most countries within two to five working days. This is another step towards supporting Shopify’s mission to help businesses grow, and assist store owners with their shipping requirements.</p>
<h2><a href="https://ecommercenews.eu/safe-shop-launched-first-global-ecommerce-trust-mark/">Safe.Shop is the First Global E-commerce Trust Mark</a></h2>
<p><a href="http://www.safe.shop/uk-en/Home">Congratulations to Safe.Shop</a>, who recently became the world’s first E-commerce trust mark. Safe.Shop was designed to boost customer confidence when they shop online. Founding trust mark partners will consist of national E-commerce associations from 13 countries, with a further 30 countries expected to join in 2018. Presently, there are more than 300 E-commerce trust marks operating worldwide. </p>
<p>The Director of the E-commerce Foundation, Jorij Abraham said “We don’t intend to build a (new) trustmark from scratch. There are many national retail and E-commerce associations trust marks who already have a trusted certificate. Collaborating with local trust mark partners enables us to use the strength of the local brand and to build a global trust mark together”. </p>
<p>The following countries are in support of the initiative: Brazil, China, Croatia, Hong Kong, Germany, Iceland, Japan, Malaysia, Russia, Romania, Senegal, Switzerland and the Netherlands.</p>

Google Pay saves all your details for speedy checkout- eCommerce news roundup