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<p>Ready to elevate your ecommerce brand?</p><p>Get in touch with us at&nbsp;<a href="mailto:info@underwaterpistol.com" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>info@underwaterpistol.com</strong></a></p><p>or call&nbsp;<a href="tel:+442034677614" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>+44 203 467 7614</strong></a>.</p><h4><br></h4>

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Charlie Semmence

<h3><strong>In this edition of our #EcomInsights series, we spoke to Kelly Furlong, Agency Partner Manager at Tapcart, about how investing in a top-notch mobile shopping experience can help brands drive sales, increase conversions and enhance retention.</strong></h3>
<div style="text-align: left;"><img style="float: none;" alt="Kelly Furlong agency partner Tapcart" src="https://cdn.shopify.com/s/files/1/1472/1782/files/EI_Newsletter_6_1024x1024.jpg?v=1693300629"></div>
<p>Welcome to #EcomInsights, the series where we speak to the industry’s best-known tech tools and platforms about how brands can tackle challenges facing the ecommerce industry. <br data-mce-fragment="1"><br data-mce-fragment="1">In particular, we’re looking to ecommerce experts to address the problems presented by the current economic climate, offering advice to help brands tackle rising customer acquisition costs, boost retention and maximise the lifetime value of their customers. This time, we spoke to Tapcart about how a conversion-driving mobile app can help.</p>
<h2><strong>Tell us about Tapcart.</strong></h2>
<p><a href="https://www.tapcart.com/" target="_blank">Tapcart</a> is a mobile app builder for Shopify’s fastest-growing brands, including Fashion Nova, Princess Polly, Glamnetic, LSKD, and more. With Tapcart, you can instantly turn your Shopify store into an epic mobile app and power a low-upkeep revenue stream designed to convert mobile shoppers.</p>
<div style="text-align: left;"><img style="float: none;" alt="Kelly Furlong UWP" src="https://cdn.shopify.com/s/files/1/1472/1782/files/EI_Yotpo_Square_1024x1024.png?v=1693299452"></div>
<p><br data-mce-fragment="1">With a mobile app, brands have access to unlimited push notifications, giving stores the ability to send messages directly to their shopper’s home screens—driving instant spikes in traffic, revenue, and AOV. With a streamlined, mobile-first shopping experience, customers access premium features, boost retention rates, and hike-up lifetime value.</p>
<h2><strong>Why should brands be investing in their mobile shopping experience?</strong></h2>
<p>It’s no secret that your shoppers are on mobile (⅔ of all ecommerce, in fact). Winning brands make sure to deliver the best mobile experience beyond a responsive mobile website. <br data-mce-fragment="1"><br data-mce-fragment="1">Nowadays, shoppers want a convenient and personalised experience. Mobile apps can bring people closer to your brand’s products and content that they want and make it engaging for customers to interact with them. <br data-mce-fragment="1"><br data-mce-fragment="1">With Tapcart, <a href="https://www.tapcart.com/blog/shopify-mobile-app-impact" target="_blank">launching an on-brand app is easier than ever</a> because it’s integrated with your Shopify store’s backend. Tapcart merchants see that the app becomes their 2nd highest revenue channel (second only to their website).</p>
<h2><strong>Driving conversions is a primary goal for any ecommerce business. How does Tapcart help merchants increase their mobile app conversion rates and drive more sales? </strong></h2>
<p><br data-mce-fragment="1">For many ecommerce brands, most website traffic is coming from mobile. Yet, conversions on mobile don't proportionally reflect the amount of traffic these stores are seeing. <br data-mce-fragment="1"><br data-mce-fragment="1">That is to say, for the amount of traffic coming in, conversions should be way higher. And the reason that they are not high is that Shopify's websites, while "mobile-friendly, are not optimised for "mobile-first".</p>
<div style="text-align: left;"><img style="float: none;" alt="Ecommerce insights Kelly Furlong" src="https://cdn.shopify.com/s/files/1/1472/1782/files/EI_Yotpo_Square-1_1024x1024.png?v=1693299556"></div>
<p><br data-mce-fragment="1">With a mobile app, shoppers have a mobile experience that is speedy, easy, and convenient. That’s why Tapcart mobile apps are built to convert at a 2.3x higher rate than the mobile website. With one-click checkout and instant loading — alleviating friction, making shopping more engaging. </p>
<h2><strong>With customer acquisition costs remaining sky high, retention is another area many brands are focussing on right now. What advice would you give to brands aiming to enhance their retention strategy through a mobile app?</strong></h2>
<p>With a mobile app, you no longer have to worry about paying third-party platforms for your customers’ attention. Instead, your app is both a marketing and end-to-end sales channel in itself. <br data-mce-fragment="1"><br data-mce-fragment="1">Tapcart is the less expensive solution to retargeting your customers and doesn't depend on highly-targeted, data-reliant advertising. Push notifications are free to send, they have guaranteed visibility, and they stand out from the clutter by occupying your shopper's mobile home screens, resulting in increased repeat purchase rates. That’s why <a href="https://www.tapcart.com/case-studies/true-classic" target="_blank">True Classic created an app with Tapcart</a> to combat rising CAC with even higher LTV.</p>
<h2><strong>About #EcomInsights</strong></h2>
<p>#EcomInsights is a series from Underwaterpistol where we speak to the industry’s best-known tech tools and platforms about how ecommerce brands can tackle challenges facing the industry.<br data-mce-fragment="1"><br data-mce-fragment="1"><a href="https://www.linkedin.com/company/underwaterpistol" target="_blank">Follow along</a> for insights from the experts on how to drive the growth of your business, and <a href="https://www.underwaterpistol.com/contact" target="_blank"><strong>talk to us</strong></a> about how we can help you make it happen.</p>
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#EcomInsights: Mobile-first shopping experiences are key to increasing conversions. Here’s why