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<p>Ready to elevate your ecommerce brand?</p><p>Get in touch with us at&nbsp;<a href="mailto:info@underwaterpistol.com" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>info@underwaterpistol.com</strong></a></p><p>or call&nbsp;<a href="tel:+442034677614" rel="noopener noreferrer" style="color: rgb(255, 255, 255);"><strong>+44 203 467 7614</strong></a>.</p><h4><br></h4>

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Charlie Semmence

<p>High-energy, fast-growth food and drink brands have a lot in common. They’re driven by big ideas, offer outstanding products, and have an unwavering commitment to growth. It’s this dynamic mix of innovation and ambition that makes them and <a href="https://www.underwaterpistol.com/shopify-plus-agency" target="_blank">Shopify</a> a match made in heaven. <br data-mce-fragment="1"><br data-mce-fragment="1">Today, we’re showcasing just a handful. Here’s 10 of the fastest-growing UK food and drink brands that have leveraged Shopify to fuel their success.</p>
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<h2><strong>1. BrewDog</strong></h2>
<div data-mce-fragment="1" style="text-align: start;" data-mce-style="text-align: start;"><img data-mce-fragment="1" style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/brewdog_1024x1024.png?v=1725530458" data-mce-src="https://cdn.shopify.com/s/files/1/1472/1782/files/brewdog_1024x1024.png?v=1725530458" data-mce-style="float: none;"></div>
<p><a href="https://brewdog.com/" target="_blank">BrewDog</a> revolutionised the craft beer scene in the UK and beyond with their rebellious branding and bold flavours. They recently made the move from <a href="https://www.underwaterpistol.com/shopify-plus-agency/shopify-migration" target="_blank">Magento to Shopify</a> to enhance their user experience, lower the total cost of ownership, and adopt a more agile approach to ecommerce.<br data-mce-fragment="1"><br data-mce-fragment="1">BrewDog’s previous Magento site was cumbersome and costly to maintain. Making necessary updates was complex enough, let alone embracing new features to enhance the customer experience. <br data-mce-fragment="1"><br data-mce-fragment="1">Shopify changed the game with its customisable features, high-converting checkout and robust and reliable backend support. Now, BrewDog’s team focuses on innovating their on-site experience, with unique initiatives like personalised cans, bundles and members’ pricing.</p>
<h2><strong>2. Candy Kittens</strong></h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/candykittens_1024x1024.png?v=1725530458" alt="" style="float: none;"></div>
<p><br data-mce-fragment="1">Gourmet sweets brand <a href="https://candykittens.co.uk/" target="_blank">Candy Kittens</a> blends innovation with premium quality, offering vegan-friendly candies that are as good for the planet as they are for your taste buds. <br data-mce-fragment="1"><br data-mce-fragment="1">Powered by Shopify, Candy Kittens’ ecommerce site reflects its playful and vibrant brand identity. Shopify’s customisation capabilities have been instrumental in delivering an engaging and visually appealing shopping experience, while the platform’s robust analytics tools help Candy Kittens refine their marketing strategies and drive customer engagement, boosting both online and offline sales.</p>
<p> </p>
<h2><strong>3. Huel</strong></h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/huel_1024x1024.png?v=1725530455" alt="" style="float: none;"></div>
<p><br data-mce-fragment="1">If you know anything about meal replacements, you already know <a href="https://huel.com/" target="_blank">Huel</a>. The ‘human fuel’ brand, backed by BBC Dragon and entrepreneur Steven Bartlett, <a href="https://www.shopify.com/uk/case-studies/huel" target="_blank">proudly uses Shopify</a>’s advanced ecommerce features to support its rapid growth. <br data-mce-fragment="1"><br data-mce-fragment="1">The Shopify Plus Admin in particular has contributed to significant operational efficiencies, such as by enabling Huel to swiftly and efficiently onboard new staff members across their 9 international stores.<br data-mce-fragment="1"><br data-mce-fragment="1">The Admin also gives Huel’s team a single snapshot of the global business, using the overview dashboard to spot trends like sales and order patterns. This capability empowers Huel to dive into advanced reports and make swift, data-driven decisions that capitalise on emerging trends.</p>
<p> </p>
<h2><strong>4. Ooni</strong></h2>
<div data-mce-fragment="1" style="text-align: start;" data-mce-style="text-align: start;"><img data-mce-fragment="1" style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/ooni_1024x1024.png?v=1725530458" data-mce-src="https://cdn.shopify.com/s/files/1/1472/1782/files/ooni_1024x1024.png?v=1725530458" data-mce-style="float: none;"></div>
<p><br data-mce-fragment="1">The pioneer of portable pizza ovens, our client <a href="https://ooni.com/" target="_blank">Ooni</a> has become a household name for pizza enthusiasts around the world. ​​Shopify plays a pivotal role in Ooni’s ecommerce strategy, providing the tools necessary to support their global sales efforts. <br data-mce-fragment="1"><br data-mce-fragment="1">With Shopify Flow and Launchpad, Ooni automates a range of tasks, from managing sales to streamlining inventory updates. This frees up time and resources for the team to focus on the bigger picture: growth and innovation. <br data-mce-fragment="1"><br data-mce-fragment="1">Additionally, the powerful Shopify Checkout boosted conversion rates across the site by an impressive <a href="https://www.shopify.com/uk/case-studies/ooni" target="_blank">68%</a>. This streamlined, user-friendly checkout experience has helped drive Ooni’s rapid expansion (and customer satisfaction).<br data-mce-fragment="1"><br data-mce-fragment="1"></p>
<h2><strong>5. Au Vodka</strong></h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/au_vodka_1024x1024.png?v=1725532043" alt="" style="float: none;"></div>
<p><a href="https://auvodka.co.uk/" target="_blank">Au Vodka</a> was recently named the UK’s fastest-growing company, and their sky-rocketing ecommerce presence is supported by Shopify. </p>
<p>Au Vodka's unique brand identity - with their distinctive gold bottles and brightly coloured spirits - translates seamlessly onto their Shopify site. From the luxurious imagery to the sleek, black-and-gold colour scheme, the site embodies the premium feel of the brand.</p>
<p>Shopify Plus powers the site’s high-end design and user experience, enabling Au Vodka to showcase their products in a visually impactful way.</p>
<p> </p>
<h2><strong>6. Minor Figures </strong></h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/minor_figures_1024x1024.png?v=1725530457" alt="" style="float: none;"></div>
<p><br data-mce-fragment="1">Known for their quirky oat milk and ready-to-drink coffee, <a href="https://minorfigures.com/" target="_blank">Minor Figures</a> have made a name for themselves with their stripped-back approach to both branding and ecommerce. Using Shopify, their site delivers a seamless, no-fuss purchase and subscription journey that enables customers to easily customise and manage their orders. <br data-mce-fragment="1"><br data-mce-fragment="1">Behind the scenes, Shopify Plus powers a robust yet speedy theme that ensures a smooth shopping experience, whether customers are making a one-time purchase or subscribing for the long haul. <br data-mce-fragment="1"><br data-mce-fragment="1">This combination of simplicity and efficiency supports Minor Figures as they continue to scale globally.</p>
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<h2><strong>7. Pip &amp; Nut</strong></h2>
<div data-mce-fragment="1" style="text-align: start;" data-mce-style="text-align: start;"><img data-mce-fragment="1" style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/1472/1782/files/pip_and_nut_1024x1024.png?v=1725530459" data-mce-src="https://cdn.shopify.com/s/files/1/1472/1782/files/pip_and_nut_1024x1024.png?v=1725530459" data-mce-style="float: none;"></div>
<p><br data-mce-fragment="1">After establishing their audience of die-hard nut butter enthusiasts, <a href="https://www.pipandnut.com/" target="_blank">Pip &amp; Nut</a> needed a robust ecommerce site to carve out their place in the competitive direct-to-consumer (D2C) space. <br data-mce-fragment="1"><br data-mce-fragment="1">With Shopify Plus, they built a platform that supports their growing product range while also delivering an engaging and dynamic customer experience. <br data-mce-fragment="1"><br data-mce-fragment="1">Rich animated content brings the brand’s playful personality to life, while the site’s streamlined subscription journey enables loyal customers to set up recurring orders. The site now plays a key role in driving Pip &amp; Nut’s continued growth.</p>
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<h2>
<strong> 8. TRIP</strong><br data-mce-fragment="1"><br data-mce-fragment="1">
</h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/TRIP_1024x1024.png?v=1725532804" alt="" style="float: none;"></div>
<p>Known for their CBD-infused drinks, <a href="https://drink-trip.com/" target="_blank">TRIP</a>'s Shopify site supports the fast-growing brand's D2C strategy. It offers a colourful, user-friendly experience that makes it easy for customers to shop their range of drinks and wellness products.</p>
<p>Shopify’s ecommerce tools allow TRIP to efficiently manage both online sales and subscriptions, while the vibrant design reflects the brand’s calming, wellness-focused ethos.</p>
<p>Supported by its IRL retail success, TRIP’s Shopify store remains the core of its customer engagement, offering exclusive products and bundles for its passionate online community.</p>
<p> </p>
<h2><strong>9. Brew Tea Co.</strong></h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/brew_tea_co_1024x1024.png?v=1725530455" alt="" style="float: none;"></div>
<p>With its focus on high-quality, ethically sourced tea, <a href="https://www.brewteacompany.co.uk/" target="_blank">Brew Tea Co</a>. have crafted an ecommerce experience as smooth as their brews - all thanks to Shopify. <br data-mce-fragment="1"><br data-mce-fragment="1">The brand’s subscription-focused approach prioritises customer retention, while the site’s slick, mobile-first design ensures they can reach their users where they are. <br data-mce-fragment="1"><br data-mce-fragment="1">With Shopify Plus, Brew Tea Co. has built a robust, user-friendly site that keeps tea lovers coming back for more. Find out more about our work with Brew Tea Co. <a href="https://www.underwaterpistol.com/work/brew-tea-co" target="_blank">here</a>.</p>
<p> </p>
<h2><strong>10. Sneak Energy</strong></h2>
<div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/1472/1782/files/sneak_1024x1024.png?v=1725530460" alt="" style="float: none;"></div>
<p><br data-mce-fragment="1">Sugar-free energy drink brand <a href="https://sneakenergy.com/" target="_blank">Sneak Energy</a> powers its bright, no-nonsense ecommerce store with Shopify. With a mobile-first approach, the site caters to Sneak's young, digitally-savvy audience. <br data-mce-fragment="1"><br data-mce-fragment="1">The intuitive design and easy navigation drive customer engagement, making it simple for users to browse products, customise orders, and complete purchases with minimal friction. <br data-mce-fragment="1"><br data-mce-fragment="1">Shopify Plus enables Sneak to maintain its visually striking experience while keeping customers hooked with every click and scroll.</p>
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<h2><strong>Thinking of joining them?</strong></h2>
<p><br data-mce-fragment="1">There’s a reason these exciting brands are choosing Shopify to support their growth. Want to know more? <a href="https://www.underwaterpistol.com/contact" target="_blank"><strong>Get in touch</strong></a> with our team to chat through how the dynamic platform can do the same for you.</p>

10 high-growth UK food and drink brands scaling on Shopify