ChloBo
Refining ChloBo’s customer journey on Shopify Plus
Services
Migration
UX
Design
Development
Technology
Shopify Plus
Klaviyo
Klevu
Yotpo
Challenge
Despite a passionate customer base and trending products, British jewellery brand ChloBo found their growth stifled by a clunky Magento site.
The platform was costly to maintain, required extensive external agency support, and failed to provide ChloBo with the flexibility needed to craft more engaging online shopping experiences.
The site’s design was also not reflective of the brand’s premium aesthetic, lacking the visual appeal to effectively convey the unique, handcrafted nature of their jewellery. They came to us to help.
Solution
We migrated ChloBo to Shopify Plus to create a more user-centric, visually compelling, and easy-to-manage site for the team.
A strategic UX overhaul guided the site’s redesign, with a focus on streamlined navigation and enhanced storytelling to enrich the customer journey. We also refined the site's upselling and bundling options, and integrated an engraving preview tool to personalise the shopping experience.
The switch to Shopify Plus gives ChloBo’s team greater autonomy, making the site easier to manage internally, enhancing operational efficiency, and increasing the pace with which they can update content and implement new features.
Story
Inspired by the beauty of Bali, ChloBo’s iconic stacking bracelets, layering necklaces and charms are proudly handmade in the UK.
The business reached a pivotal moment when the limitations of their Magento platform, both in terms of cost and functionality, restricted their ability to innovate and adapt to the evolving market.
Recognising the need for a platform that could accommodate rapid growth and enhance user interaction, ChloBo sought our expertise to manage their move to Shopify Plus.
Our approach was holistic, starting with the Shopify Plus migration to secure a robust and scalable foundation. We redesigned the website with a sharp focus on user experience, integrating new features and enhanced storytelling elements that align with ChloBo’s brand ethos.
This strategic overhaul was not just about aesthetic enhancement, but enabling ChloBo to ensure their online presence is as dynamic and inspiring as their products.
