Ooni
Revitalising Ooni’s online store with Shopify 2.0
Increase in conversion rate (during first post-launch sale event)
100%
Services
Development
Design
Internationalisation
Technology
Shopify Plus
Matrixify
Yotpo
Littledata
Recharge
Challenge
Ooni is a multi award-winning brand loved by pizza fans worldwide. Despite the hype, their previous website was holding them back, with slow load times and clunky performance frustrating customers.
The site was built on outdated architecture that couldn’t take advantage of Shopify Plus’s conversion-driving features. Worse, it relied way too much on third-party apps just to function. This complicated setup demanded frequent intervention from external developers, meaning Ooni couldn’t react quickly to customer demands or market changes.
With the peak trading period looming, Ooni needed a full site overhaul - and fast. A modern rebuild was crucial to future-proof the business and keep up with their rapid growth.
Solution
We gave Ooni’s site the revamp it needed, building a slick new Shopify Plus theme that puts their ecommerce team in the driver’s seat. Routine tasks? Automated. Store management? Streamlined.
By upgrading Ooni to Shopify 2.0, we created a scalable framework ready for future growth and a smooth transition to Shopify Markets.
We relaunched Ooni’s sites in the UK, US, EU, and New Zealand, customising features and only using third-party apps when they added real value. The result is a faster, more reliable store that doubled conversions in their first post-launch sale.
We haven’t stopped there. We're still working with Ooni to fuel their growth and power their ambitious global expansion. Watch this space.
Story
Ooni have shaken up the outdoor cooking scene with their innovative live fire pizza ovens. Founded by a husband-and-wife duo, this proudly Scottish brand now sells worldwide, with teams across Europe and the US.
With peak summer trading approaching, Ooni seized the opportunity to level up their online presence and fix the serious performance issues that were hampering sales.
The new Shopify Plus theme we built them includes advanced features that enhance both functionality and customer satisfaction. We rebuilt the entire user interface to optimise the user journey, simplify product discovery, and create a more seamless shopping experience.
The result? A powerful, scalable platform set for future growth, giving Ooni’s team the flexibility to update the site and content as their customers’ needs evolve.
