Reach PLC
Creating Yimbly, Reach PLC’s groundbreaking multi-vendor marketplace
Services
Development
Design
UX
Branding
SEO
Technology
Shopify Plus
Mirakl
Klevu
Yotpo
Klaviyo
Trustpilot
Census
Rewind
AfterSell
Challenge
Reach PLC's ambitious new multi-vendor marketplace demanded a rock-solid technical foundation to power its seamless operation and growth.
The project's biggest challenge? Pulling off a first-of-its-kind integration between Mirakl and Shopify. This complex feat required flawless product and order synchronisation to ensure perfect data flow, airtight security, and unrivalled scalability.
This pioneering work would set a new standard for future integrations, and ensure Reach PLC's marketplace runs with relentless efficiency.
Solution
Introducing Yimbly, Reach PLC’s multi-vendor marketplace, powered by a cutting-edge integration between Mirakl and Shopify.
We pioneered this integration using the IaaP service Gadget to manage the seamless flow of orders and refunds. By adding a custom product variant in Shopify that assigns a default seller, and implementing a flat shipping rate across products, we addressed discrepancies between Mirakl and Shopify’s data models. This ensured a smooth shopping experience for customers and efficient marketplace operations for Yimbly’s sellers.
We developed the Yimbly brand from the ground up, crafting a unique name in collaboration with Reach PLC, establishing comprehensive brand guidelines, and designing vibrant visuals. The result is a memorable brand presence that really stands out.
Our design process put a top-notch user experience at its core. Drawing inspiration from the best in the industry, we developed an intuitive navigation and a seamless interface that combines top-tier UX with stunning design.
Story
Reach PLC is the UK’s largest commercial publisher. Following the success of its OK Beauty Box subscription service, the business shifted its focus towards ecommerce.
Their vision was to launch a multi-vendor marketplace that would revolutionise the connection between sellers and buyers, especially those already advertising within Reach’s vast network.
Enter Yimbly, a bold new venture we helped create from scratch. Underwaterpistol developed the brand and the technical foundation of the marketplace, facilitating an impactful brand launch that’s set to disrupt the industry.
Yimbly made its grand debut in Summer 2024. With its innovative design and robust functionality, the site is already generating buzz and positive feedback. We’re excited to watch Yimbly’s impact unfold in the coming months.
